Sodium Lauryl Sulphate (SLS) is a chemical that is used in many soaps, shower gels and shampoos. It is commonly used in the beauty industry as it is an effective foaming agent - this is the rich foam many of us know well when washing our body and hair. So, why do we avoid using it?
Well, firstly, SLS is known to be very drying on the skin. This makes it especially problematic for people who suffer from eczema and/or psoriasis, but also when used in pregnancy (and we are a pregnancy & postpartum brand after all!) This is because during pregnancy you have an increase in hormones which can make the skin dry and irritable. We have therefore opted for natural foaming ingredients (which are better for our body and for the environment).
In addition to drying out the skin, Palm Oil is used in the production of SLS and as a natural, vegan brand who love and care for the planet (and its inhabitants) we are against the use of Palm Oil. If you don’t know, Palm Oil production results in deforestation, which not only has a devastating effect in destroying wildlife and destroying the ecosystem, but also displaces indigenous people. The production of Palm Oil is destructive to the planet, and this is why we will never use Palm Oil or SLS in any of our products.
So, there you have it - the reason why we don't use SLS in our products. Leave a comment below to tell us why you refrain from using SLS, we'd love to know!